Though analytics may not be the first thing you think of when it comes to your business, it is a factor that you should be thinking about. Analytics provide you with reports on how visitors behave when on your website.
Website analytics shows you a multitude of different things. So many things that you can basically pinpoint your perfect customer. Analytics can show you, but are not limited to showing you; how people landed on your site, their demographics (age, gender, location, etc.), the most popular aspects of your site, how often links are clicked, the click-thru rate, total conversions, total revenue, which device they used and more.
Though analytics may not be the first thing you think of when it comes to your business, it is a factor that you should be thinking about. Analytics provide you with reports on how visitors behave when on your website.
As far as the numbers go, according to a 2018 study, 60% of companies are using analytics to boost process and cost efficiency, 57% use it to drive strategy and change, and 52% use it to monitor and improve financial performance.
Using analytics, you can enhance your visitors’ experiences. You will be able to see which pages on your site are the most popular, but also which ones could use a little work or be retired entirely. You can use this to make better pages, by adding the more popular items. You can see how long a viewer stays on your page. If it’s not very long, then you know you need to improve your photos or copy. Analytics can also help with your site’s SEO by knowing your visitors’ demographics and interests, you can target people even further.
Another, somewhat newly, popular aspect of analytics is what device everyone is using to get to your site. If you see that the majority of people are visiting your site on a mobile device, then it would be best to make sure your website is fully accessible, responsive, and formatted to fit mobile devices, in addition to desktop screens.
One of the best parts about analytics? They are almost always free! The most popular tool for analytics, Google Analytics, does not charge a fee for this extremely useful tool. Analytic reporting is a job in itself, in fact, you’d be hard-pressed to find a company without that position. The key to good reporting is organizing your results and using them resourcefully in the future.
All in all, analytics allow for a more informed decision-making process. For every choice, whether it be creative, financial, predictive, prescriptive, or what have you, analytics can provide proof as to whether those choices are the right ones or if they can lead to better and more informed decisions in the future. Hopefully, the choices made from the analytical results promote greater revenue and improved operational efficiency.
