As a website owner, having the right tools in your arsenal will elevate your company or project to the next level. To make a fatalistic meal, a chef needs the right tools in their kitchen to get it done. While there are many amazing products on the market, we think these 5 are the ones you should be using today:
Google Analytics is a free tracking platform that gives you tools to better understand your customers and how they are using your website.
Google Analytics works by adding a block of JavaScript code to all the pages of your website. When a user visits your website, the JavaScript triggers a tracking operation and relays that information back to your analytics account for viewing. In your google analytics dashboard, you can track numerous things including conversion rate, bounce rates, the demographics of your user, how the user got to your website, the total number of people coming to your website, and so much more.
Google Analytics allows you to shape your business strategy based on solid real-time evidence. You can see where people leave your website and adjust elements of it to make them stay longer. You can discover your customer base demographics and tailor your marking towards them. Google offers its analytics platform for free, so there is no downside to using it!
Yoast is an SEO plugin for your website that allows you to optimize your content to meet the highest SEO standards.
Once you install the Yoast plugging it will automatically take care of some of the technical things in the background of your website to improve your SEO. After you do some keyword research you can set your keyphrase into Yoast and it will guide you on how to optimize your content for each page. It will also give you suggestions on how to improve the readability of your content.
Your website SEO will determine where you show up in search results on Google and other search engines. Yoast makes it easy for the layman to optimize their website with simple walkthrough tasks. If you are not ranking high on Google your website will not be found by users.
Mailchimp is a platform that allows you to automate mailing lists, automate email campaigns, create newsletters, and more.
Once you set up a MailChimp account you can add your contacts to a list and send out mass emails to subscribers. They offer templates so you can customize your email campaigns and make them look beautiful and professional. Mailchimp also has a plugin for your website so you can capture new subscribers for your email campaigns and newsletters.
While you may think email campaigns are dated, quite the opposite is true. 78% of marketers have seen an increase in email engagement over the last 12 months. Keeping your potential clients aware of your company and its promotions is crucial to your success.
PageSpeed Insights gives you a report of your website performance for both desktop and mobile and recommends suggestions on how to certain pages can be improved.
When you visit PageSpeed Insight you enter the URL you would like analyzed. Once it is analyzed it will give you the website's performance score and specific data to improve it. Lab data (useful for debugging performance issues) and field data (useful for capturing true, real-world user experience) will be provided. A score of 90 or above is considered good. 50 to 90 is a score that needs improvement, and below 50 is considered poor.
Your website page speed performance is directly related to your conversion and trust rate with your users. Here is a couple of statics to consider:
A 1-second delay in page response can result in a 7% reduction in conversions, 11%reducedpage views, and a 16% decrease in customer satisfaction.
If a website is making $100,000 per day, a 1-second page delay could potentially cost them $2.5 million in lost sales every year.
Grammarly is an AI-powered writing assistant that helps you create clear and mistake-free writing.
Grammarly has browser extensions, a desktop app, an online editor to allow you to check your spelling, grammar, and writing composition anywhere you are typing content. They have integrations with email and messenger programs, social media, and documents/project management software.
Making sure all of your content is properly written on your website, as well as any marketing and business material, is important to the success of your company. Spelling errors, grammatical errors, and overall tone can be fixed easily with Grammarly.
